Disruptive Innovation

Question: Write an essay ondisruptive innovation. Answer: The term disruptive innovation is utilized to define such innovative ideas or products, the emergence of which that totally disrupted the existing market and value chain, along with the generation of new sets of the same (Pisano 2015). In primary aim of this essay is to shed some light on the debate whether the introduction of iPhone by Apple can be considered as a disruptive innovation. The statement the introduction of the iPhone was disruptive innovation essentially means that the introduction of iPhone by Apple has introduced a value network and a new market which in turn has finally disrupted the presence of an existing market. However renowned technical expert Philip Elmer-DeWitt has mentioned in his article that he is against this very idea of considering iPhone as a disruptive innovation, primarily because of the fact that neither the iPhone was an innovation in the truest sense of the word, nor has its introduction led to the absolute disruption of the other cell phone makers present in the market (Elmer-DeWitt 2015). In fact, several technological experts prefer to define the iPhone as a gadget that includes certain special functionalities besides being a basic cell phone (Forbes.com 2016). It is a fact that nearly 15 million of people all over the world and that the new iPhone is expected to include TouchID sensors and 64 bit computing facilities: yet a review of Dealing with Darwin leads us to believe that Apple is merely at the optimization zone, that is, new models of iPhone simply include certain improved features of the basic model (Davis, Chhabra and Yin 2014). Needless to say, iPhone can yet not be considered as a disruptive innovation References Davis, J.P., Chhabra, Y. and Yin, P.L., 2014. Experimentation strategies and entrepreneurial innovation: Inherited market differences in the iPhone ecosystem Elmer-DeWitt, P. 2015.Why Apple, Tesla, and Uber Aren't 'Disruptive'. [online] Fortune. Available at: https://fortune.com/2015/12/17/apple-tesla-uber-not-disruptive/ [Accessed 24 Jul. 2016]. Forbes.com, 2016.Forbes Welcome. [online] Forbes.com. Available at: https://www.forbes.com/sites/ewanspence/2016/04/30/apple-iphone-se-review/#64a37ab556e1 [Accessed 24 Jul. 2016]. Pisano, G.P., 2015. You need an innovation strategy.Harvard Business Review,93(6), pp.44-54.